To make Insurance for your Savings known as a protection mechanism of the saver's trust in the financial cooperative sector, the Fund implements various initiatives via its main target groups, primarily through the participants, members and savers of financial cooperatives and their employees, particularly those who work in the customer service department of financial cooperatives; in other words, those who have direct contact with the public (generally those in charge of customer service, cashiers, etc.).
For this purpose, advertising strategies have been implemented in mass media formats, primarily through radio and digital strategies. The radio strategy has focused on reaching individuals through local and municipal radio stations throughout the Colombian territory, as well as through some radio stations with regional coverage. The digital strategy has advertised on virtual platforms, social networks such as Facebook, in Page Post Ad Format; through Google's "Search" browser; and through other platforms and scheduled ad purchases, among others.
Additionally, internal communication methods have also been used by financial cooperatives, as well as newspaper media, particularly by those in the solidarity sector. Likewise, by participating in events and fairs promoted by various organizations, sector associations and registered financial cooperative institutions, which spreads knowledge about Insurance for your Savings and is transmitted through various activities and virtual contests of knowledge.